In a renewed collaboration that merges fashion, craftsmanship, and cultural pride for the second time, Collections by Bk Proctor has teamed up with a local brewed alcohol beverage, St Louis Lager to launch the official merchandise for the HYPE THE HOMEGROWN campaign. This continued partnership reaffirms a shared commitment to celebrating Botswana’s creative and entrepreneurial spirit by promoting homegrown talent through fashion and branding.
At the heart of this collaboration is a shared vision of championing local creativity and self- expression. Collections by Bk Proctor, a renowned premium apparel and footwear brand, continues to push the boundaries of contemporary design while staying true to its African roots. St Louis Lager, Botswana’s most celebrated beer brand, has long been an advocate for local talent, making this partnership a seamless blend of fashion and community.
“For us, this isn’t just about fashion, it’s about telling a story,” said Bk Proctor, founding Creative Director of Collections by Bk Proctor. “Each piece in this collection carries the essence of our home, reflecting the vibrancy, resilience, and pride of Botswana’s creative industry.”
The HYPE THE HOMEGROWN collection features a range of stylish apparel and footwear designed for individuals who take pride in local craftsmanship:
● Apparel: A selection of T-shirts, windbreakers, caps, bucket hats, and socks all adorned with campaign-inspired graphics created by Fifi Wale, embodying the quality and creativity of Collections by Bk Proctor.
● Footwear: A sleek, street-style canvas sneaker that blends comfort with a bold aesthetic, allowing wearers to make a statement with every step. This exclusive collection aims to be more than just clothing it represents identity, culture, and community.
More than just a campaign, HYPE THE HOMEGROWN is a movement designed to inspire Batswana to support and uplift local creatives. By uniting fashion, music, and brewing excellence, the initiative bridges gaps between artistry and everyday life. “There’s something powerful about wearing pieces that connect us to our roots,” BK Proctor stated. “From the runway to the streets, this collection allows us to carry our culture with pride.”
The HYPE THE HOMEGROWN collection is now available at all Collections by Bk Proctor stores nationwide. Each item is a testament to the importance of celebrating and investing in local talent.
“This is more than fashion,” Bk Proctor emphasized. “It’s about building a community where creativity thrives, and where local artistry is not just seen but valued.” Whether donning the latest Collections by Bk Proctor designs or enjoying a St Louis Lager, one thing is certain HYPE THE HOMEGROWN is a movement reshaping Botswana’s creative landscape.
