Africa’s streaming platform, Showmax, continues to set the standard for streaming entertainment in 2024, offering a diverse range of content that speaks to all audiences.
In a groundbreaking year, Showmax has released 60Originals to date, solidifying its reputation as a platform committed to local storytelling and production excellence. With a library that houses approximately 2,200 movies and 950 series, Showmax delivers unmatched variety for viewers looking for the best in African and global entertainment.
In Showmax’s content library, when analysing 60 top-performing titles, 70% are local, 15% regional, and 15% international, highlighting the platform’s deep commitment to African stories while providing access to global hits.
In Kenya, of the top 20 titles streamed shows on Showmax, seven are originals from the region such as Big Girl Small World, Second Family, Single Kiasi and The Real Housewives of Nairobi, alongside two Maisha Magic series: Njoro wa Uba and Salem. South African content has also captured viewers, with shows like Adulting, The Mommy Club, The Real Housewives of Durban, The Real Housewives: The Ultimate Girls Trip SA and Empini showcasing an increased demand for exportable local franchises.
Telenovelas like Cheta’m, Eno, My Flatmates and Wura have dominated in West Africa as local Nollywood hits continue to perform strongly. Flawsome remains a standout title, and the platform’s reality franchise has excelled, both in local and international markets, with Big Brother Naija and The Real Housewives of Lagos (RHOL) shining as some of Showmax’sbest-performing shows.
In the movie category, action and comedy reign supreme, with major hits like Expend4bles, Fast X, Four Kids & It, Girls Trip, Mafia Mama, Mr Bones 3: Son of Bones, Retribution, The Beekeeper, The Equalizer 3 are leading the charge.Showmax currently has the three biggest hits of last year – Barbie, The Super Mario Bros. Movie and Oppenheimer, which won 2024’s Motion Picture of the Year Oscar.
On the international front, shows like the second season of House of the Dragon saw high viewership numbers when it launched mid-June. International series binges have also been driven by The Cleaning Lady, Game of Thrones, Power Book II: Ghost, Halo, Ted, The Winter King, and Special Ops: Lioness.
For younger audiences, Ruby Gillman Teenage Kraken and Knuckles emerged as the top kids’ shows of the quarter, while true crime series Catch Me a Killer also performed well and the genre’s enthusiasts were just as captivated by the documentary Tracking Thabo Bester, which set new documentary viewership records and truly showcased Showmax’s diverse genre offerings.
Afrikaans viewers had a standout quarter, with hits like Trompoppie, Koek, and Wyfie resonating well with local audiences.
Whether you’re a fan of African Originals, international blockbusters, or binge-worthy series, Showmax offers something for everyone. Enhance your streaming entertainment experience by adding Showmax to your DStv subscription at a discounted rate. Download the MyDStv App or visit the DStv website to sign up and unlock premium content today.
