Fairground Holdings has announced the implementation of its 2025-2030 Strategy and strategic priorities, aimed at driving business growth and sustainability over the next five years. The strategy was unveiled at a company-wide event held over the weekend and it provides a clear roadmap for the organisation, focusing on four key pillars which include Financial, Stakeholder, Internal Processes, and People.
During the strategy rollout session, Fairground Holdings’ Chief Executive Officer, Gorata Gabaraane, highlighted the importance of alignment across all business units. “This strategy is a roadmap for our future. It reflects our commitment to financial sustainability, operational excellence, and exceptional stakeholder engagement. Our starting point to achieve our goals will be leveraging technology, forming strategic partnerships, and prioritising customer experience, thereby positioning Fairground Holdings as a market leader in Meetings, Incentives, Conferences, and Exhibitions.”
The strategy is structured around four key pillars, each serving as a foundation for the business’s long-term success and ensuring resilience in a changing business landscape:
•Financial Priorities: Our primary goal is to ensure the organization’s long-term financial health. We will accomplish this through consistent growth strategies, prudent financial management, and investments aimed at achieving sustainability.
•Stakeholder: We recognise that our customers are at the heart of everything we do. We believe that our efforts in providing exceptional customer experiences and strengthening our brand will be essential in reinforcing our position as a market leader. We are continuously expanding our network through strategic partnerships and alliances that will enable Fairground Holdings to tap into new markets and enhance our service offerings.
•Internal Processes: The continuous improvement of internal processes is essential to maintaining operational efficiency and effectiveness. Streamlining operations will enable us to respond faster to market demands, customer needs and embrace new technologies which will be a key driver in transforming operations and improving efficiency. Technology will enable us to optimise performance and stay ahead of market trends.
•People: Our people are our most valuable asset. We are committed to investing in their growth, providing development opportunities, and fostering an inclusive, supportive workplace that attracts and retains top talent.
Fairground Holdings’ Human Resources Manager, Tshepo Kgari, emphasised the organization’s commitment to its people, stating, “Our employees are the heart of our business. This strategy strongly emphasises employee development, ensuring we equip our teams with the right skills, tools, and environment to succeed. By investing in talent and fostering a culture of inclusivity and innovation, we are securing the future of Fairground Holdings.”
“The rollout session provided an opportunity for employees to engage with the leadership team, understand the company’s vision, and align their efforts with our strategic priorities. We are confident that this strategic direction will drive sustainable growth, strengthen our market position, and create long-term value for all stakeholders,” said Kgari.
The launch of this strategy marks the beginning of a new chapter for Fairground Holdings. As the business embarks on this ambitious journey, the leadership team believes that these strategic priorities will pave the way for continued success, positioning the company to meet and exceed expectations for years to come.
“Fairground Holdings remains dedicated to its mission of delivering high-quality services to its clients while fostering a supportive, innovative, and sustainable workplace for its employees,” concluded Gabaraane
