Orange Money Botswana has entered into a strategic partnership with four (4) local creatives Tinnere, Han C, Lebgee and Hey Nyena as part of efforts to increase awareness and adoption of its digital financial payment service, DuelaEasy,
Orange Money DuelaEasy is a secure merchant payment service that enables customers to make payments directly from their mobile phones, eliminating the need for a physical bank card. Customers can conveniently initiate payments by scanning a QR code or entering the relevant Merchant ID at participating merchants.
At supermarkets such as Trans, Choppies, and Sefalana, customers can simply provide their Orange Money number to the cashier at checkout to initiate a payment. For added security, every DuelaEasy transaction is authorized by the customer using their Orange Money PIN, ensuring that payments remain secure and fully controlled by the customer.
The partnership will leverage the creatives’ reach, cultural influence and digital platforms to communicate the convenience of Orange Money DuelaEasy to a wider audience.
Orange Money Commercial and Marketing Director Gazza Motswagole said the partnership reflects the company’s intention to work with influential local voices to make digital financial payments more relatable and accessible to customers.
“Creatives have a powerful ability to influence conversations and shape how people interact with brands. By partnering with local talent, we are taking Orange Money DuelaEasy closer to customers through voices they know, trust and engage with every day,” said Motswagole.
He said the partnership would place particular emphasis on demonstrating practical use cases for Orange Money DuelaEasy service, which enables customers to make convenient digital payments to participating merchants.
“Duela Easy is about making everyday transactions simpler, faster and more convenient. We want people to see digital payments not as something complicated, but as a natural part of how they transact, shop and do business,” he said.
Motswagole added that the collaboration also supports the development of Botswana’s creative economy by creating opportunities for local talent to participate in commercial partnerships with major brands.
“This is more than a marketing partnership. It is about creating value on both sides helping us communicate our products in culturally relevant ways while creating meaningful opportunities for Botswana’s creative industry to grow,” said Motswagole.
Through the partnership, the creatives will produce and amplify content showcasing Orange Money DuelaEasy and it’s everyday applications.
The collaboration forms part of Orange Money Botswana’s broader efforts to drive financial inclusion and encourage greater adoption of digital payment solutions in Botswana.
