In a glittering celebration of 50 year of unwavering commitment to excellence, Sefalana Group Managing Director Chandra Chauhan has highlighted the company’s remarkable journey from a modest beginning in 1974 to becoming a stalwart in the retail industry, driving economic growth and shaping Botswana’s commercial landscape in a media briefing this morning in Gaborone.
“Today, we commemorate not just a milestone but a legacy of quality, reliability, and a commitment to our community that has defined Sefalana for 50 years,” stated Chauhan, setting the tone for a celebration that reflected on the past and looked forward to a future built on the foundation of success.
From its inception with six wholesale stores and a maize mill, Sefalana has grown into a multinational conglomerate with a presence in four countries, boasting over 160 stores and providing employment to more than 6,900 individuals. The journey mirrors the growth and resilience of Botswana, with Sefalana evolving into a strategic industry leader. Sefalana is truly a homegrown Botswana company for Batswana with a shareholding base of over 1,800 individuals and institutions.
Sefalana’s diversified business segments, spanning manufacturing, wholesaling, fresh produce, distribution, automotive, property, and financial services, have not only fortified the company against economic challenges but have also significantly contributed to the nation’s development.
when acknowledging the strong governance culture that underpins Sefalana’s success, Chauhan emphasised the company’s pivotal role as the first publicly listed company in Botswana. This pioneering status has driven efficiency and has been instrumental in fostering economic growth.
In a year that brought both challenges and opportunities, Sefalana emerged triumphant, achieving its highest-ever dividend payment of P180 million to its shareholders, with a distribution of 52% of earnings to shareholders. The financial results for 2023, boasting a profit before tax of P403 million, reflected a commendable 21% increase from the previous year and a revenue of just over P9.1 billion, showcasing the group’s strength and resilience.
Adapting and thriving in a dynamic business environment, Sefalana’s commitment to its employees is evident through investments in training, development, and growth opportunities. The company recognises that its people are the backbone of its success.
Chauhan emphasised Sefalana’s commitment to growth and pursuing strategic objectives aligned with the government’s development priorities. As the company celebrates its 50th anniversary in 2024, it remains a dynamic force in the retail sector, contributing to the nation’s progress.
In conclusion, Chauhan extended heartfelt congratulations to the entire Sefalana family, recognising the leadership, employees, shareholders, and partners for their dedication to excellence and pivotal role in shaping Botswana’s retail landscape.
