The question marks have been answered, with a pretty bold exclamation! The What’s Hot & What’s Not feature on TSW is now live across Botswana, helping people discover the country’s best nightlife, food, fashion, culture and entertainment through the voices of those who know it best.
GABORONE, BOTSWANA – Curiosity has officially been satisfied. Tonight, at a strictly invite-only launch in Gaborone, the exclamation mark finally replaced the question mark. WH&WN is What’s Hot & What’s Not, a new community-powered discovery platform designed to help people find the very best of Botswana, from hidden gems and local favourites to the places, people and experiences shaping the country today.
While tonight’s reveal took place in the capital, the platform itself belongs to the whole country. What’s Hot & What’s Not is a national feature built to celebrate Botswana in all its diversity. For the past week, the question marks, footprints, bus, stickers and carefully guarded mystery built towards this moment. Now comes the substance behind the campaign.
What’s Hot & What’s Not is live through the TSW App and is available to download now on the App Store and Google Play. It is not a concept or a coming soon page. Open it today and you’ll already discover curated recommendations across nightlife, live entertainment, food, coffee shops, fashion, music, culture and experiences, alongside the people, conversations and places shaping Botswana right now.
The platform launches with recommendations from a diverse group of contributors across Botswana, but that is only the beginning. Over time, Batswana themselves will be able to submit their own recommendations, allowing the platform to evolve into a living community guide, shaped by Botswana, for Botswana. Rather than relying on algorithms or paid promotion, What’s Hot & What’s Not is built around authentic recommendations from real people. No paid hype. No filler. Just what’s genuinely hot and, just as importantly, what’s not.
“TSW began with a simple ambition: to make it easier for people to discover Botswana. We started by thinking about visitors – how they navigate the country, where they stay, what they experience and how technology could make that journey richer. But while building it, we realised something equally important. Botswana has an incredibly vibrant culture, creative scene and community, yet there was no single place where people could easily discover what was genuinely happening through the voices of the people living it every day. That insight became What’s Hot & What’s Not,” said Oliver Russell, on behalf of TSW and What’s Hot & What’s Not.
Today, TSW is growing into a bigger platform of digital products designed to promote Botswana, strengthen tourism and create new ways for both visitors and Batswana to discover, experience and share the country. “What’s Hot & What’s Not is the first major part within that vision. It launches with recommendations from a diverse group of contributors, but over time it will become something much bigger: a community-powered platform where Batswana help shape how Botswana is discovered. Because the people who know what’s truly hot are the people living it,” continued Oliver.
What’s Hot & What’s Not is the first major product within the wider TSW ecosystem, a growing suite of digital products designed to promote Botswana, strengthen tourism and help both visitors and locals discover more of what the country has to offer. While each product serves a different purpose, together they create a connected platform that informs, inspires and celebrates Botswana through the voices, experiences and recommendations of the people who know it best.
The question marks are over. The discoveries are just beginning.
Download the free TSW app on the App Store or Google Play to start exploring What’s Hot & What’s Not, then follow the journey on Facebook, Instagram and TikTok. As more people across Botswana add their own recommendations and new products join the growing TSW ecosystem, the platform will continue to evolve into a richer, more authentic guide to discovering Botswana.
Because what’s hot today might not be tomorrow.
