After struggling to secure sponsorship for the 2022/2023 football season, the Botswana Football League (BFL) has today entered into a new partnership. Absa Bank Botswana announced a new sponsorship of the second half of the 2022/2023 season for P1.7 million.
The renewed sponsorship follows the
Bank’s 2019 official announcement as the financial sponsor which ran from 2019 to 2021 valued at P6.7 million. The sponsorship is in line with Absa Bank Botswana’s commitment to being a force for good in its communities through its Citizenship Agenda.
Speaking during a media press conference at the launch of the sponsorship in Gaborone, the Absa Bank Botswana, Managing Director, Keabetswe Pheko-Moshagane said, “For Absa Bank Botswana, it is this shared passion, commitment and resilient spirit that appeals to us as a corporate citizen to invest in the development of football in Botswana.
The passion, action and grit of a football fan are the trademark of what we call – Africanacity. We are inspired by the people we serve, and we are committed to helping them get things done. That’s Africanacity. That’s Absa.”
The deal will cover the financial costs of playing the remaining games of the premier league The games will be played at nine major stadiums across the country, bringing local football fans close to the thrill of local premier league football.
“The BFL continues to be grateful for the formidable partnership that has formed between the football league and Absa Bank Botswana. This investment extends far beyond the football field to make an impact in the lives of the football players themselves.
Therefore, we are delighted at the renewal of our partnership, and we are confident and look forward to witnessing the impact the partnership brings on the growth of local football as an industry”, said Nicolas Zakhem, Chairman, Botswana Football League.
As one of the Nation’s leading financial institutions, Absa Bank Botswana is committed to playing a deliberate part in creating more sporting opportunities for Botswana. To date, the bank has empowered BFL teams by offering financial literacy training through the Ready To Work programme among other initiatives.
“As Absa Bank Botswana, our purpose is to bring possibilities to life through strategic partnerships such as this one. We remain a purpose-led African bank, inspired by unlocking the potential of Botswana and
the African continent,” concluded Pheko-Moshagane.